Organic media is that which you create and share freely online, which serves to draw visitors to your blog or website. This is differentiated from media used in paid advertisements since this type of media is typically used to push a hard sell. The intent of organic media isn’t necessarily to sell, but to draw more visitors to your website or to grow the number of users following a social media account. Before you begin building your online brand, it’s important to understand the various types of organic media available to you.
Every post will have to have some text and it will be up to you to decide how much text is preferable. Each blog post you write should be informational or entertaining without being promotional. If your followers feel like everything is a sales pitch, they will stop reading your blog.
Another type of popular organic media is photographs and visual imagery. You can use images to illustrate a point or you can add pictures that relate to your topic in a more general way. Pictures can be used to attract attention, especially when used in a social media post that serves to drive users to your blog.
While pictures are still a popular way to drive users to your site, the use of video is on the rise. Users are generally far more intrigued by video presentations than they are by still photos. You can use videos to teach tutorials, educate people about topics related to your business, or simply entertain with engaging content.
While pictures and video do increase web traffic, another type of organic media that may be good to use is an infographic. This is particularly beneficial if you’re discussing a topic that involves imparting a great deal of information. Presenting the information in a visual way can help you better explain the topic to your users.
Much like an infographic, a giphographic shares a wealth of information visually. However, as the name suggests, this type of image uses moving pictures, commonly known as GIFs, to explain a topic more succinctly. While you may need a digital artist to help you create a giphographic, the expense and cost are well worth it. This type of content is helping businesses explain complex issues more effectively.
These types of media will help drive more traffic to your website or blog, especially when you use them in conjunction with a strong social media marketing strategy. Depending on your business and the time you’re willing to invest, you may be able to use organic media to drive users to your site and customers to your business without ever spending a dime. At the very least, these practices will help you build a strong and positive brand image.