For those entering the workforce or changing their careers employment trends are important. One such trend is the decline in journalism jobs and the increase in public relations employment. To be clear, there is a big shift happening in journalism. In the last 20 years public relations jobs have outpaced and in some cases replaced traditional journalism jobs at a neck-breaking pace. According to Bloomberg, public relations jobs have gone from a 2-1 ratio with journalism to 6-1 outpacing the growth of news and journalism in all aspects both print and television. This could seem like a mass exodus, according to the numbers, but the change has been subtle and gradual over time.
So what brings on the change? The steady decline in revenue for newsmakers both print and television have caused newsrooms to decrease staff more than 20 percent. A majority of news organizations have created hybrid positions. Combining what would have been the work of two or more individuals into one position. For newspapers, according to a Pew Research Center study, the number of newspapers is down 45 percent, causing newsroom employment to fall 23 percent. As the platforms for news sources move closer to online formats and social media banners, the old idea of Lois Lane running to the newsroom before the deadline is all but gone. However, those who have a talent for writing still have a place in the workforce. The ability to tell a story or provoke specific emotions through writing is useful in many careers, like marketing or public relations. For those affected by downsizing in the news business, a move to public relations can be a smooth transition. Individuals, working in news often make connections in public relations or with organizations looking for help with public relations. Transferring skills related to writing and the ability to make connections can help them transition successfully.
Bloomberg predicts a 9 percent increase in public relations employment between now and 2026; while predicting a 9 percent decrease in journalism jobs in the same time. The even exchange would suggest more individuals leaving newsrooms for public relations positions. These positions will allow employees to work with different clients and continue to challenge their abilities.