How Fewer Newspapers Can Equal More Public Relations

How Fewer Newspapers Can Equal More Public Relations

For those entering the workforce or changing their careers employment trends are important. One such trend is the decline in journalism jobs and the increase in public relations employment. To be clear, there is a big shift happening in journalism. In the last 20...
Public Relations During Natural Disasters

Public Relations During Natural Disasters

Working in public relations during a natural disaster is a very tricky situation. You can’t very well stop working, but, at the same time, you must realize that people have more important concerns on their minds. For this reason, it seems natural to use your...
What We Can Learn From Boeing’s PR Team

What We Can Learn From Boeing’s PR Team

As the New York Times reported last month, the response from Boeing to two fatal plane crashes in Indonesia and Ethiopia left a lot to be desired – the desire, that is, for any response at all. Initially, Boeing stuck by their 737 Max aircraft, as well as their...
The Cornerstone of PR: Organic Media

The Cornerstone of PR: Organic Media

Organic media is that which you create and share freely online, which serves to draw visitors to your blog or website. This is differentiated from media used in paid advertisements since this type of media is typically used to push a hard sell. The intent of organic...
Launching a New Product? Do This First!

Launching a New Product? Do This First!

If your business is preparing to launch a new product, there are steps you should take in advance to ensure a positive reaction. While these tips may be especially helpful to young entrepreneurs and small business owners, anyone can employ these suggestions to boost...