alcides segui’s Blog

How Fewer Newspapers Can Equal More Public Relations

How Fewer Newspapers Can Equal More Public Relations

For those entering the workforce or changing their careers employment trends are important. One such trend is the decline in journalism jobs and the increase in public relations employment. To be clear, there is a big shift happening in journalism. In the last 20...

Public Relations During Natural Disasters

Public Relations During Natural Disasters

Working in public relations during a natural disaster is a very tricky situation. You can't very well stop working, but, at the same time, you must realize that people have more important concerns on their minds. For this reason, it seems natural to use your public...

The Most Effective Uses of Social Media for Your Startup

The Most Effective Uses of Social Media for Your Startup

In today’s busy and online world, your business’ social media platforms are one of your most important forms of improving brand awareness and generating leads. Social media allows you connect with your audience and advertise your company. Although most startups have...

The Cornerstone of PR: Organic Media

The Cornerstone of PR: Organic Media

Organic media is that which you create and share freely online, which serves to draw visitors to your blog or website. This is differentiated from media used in paid advertisements since this type of media is typically used to push a hard sell.

Launching a New Product? Do This First!

Launching a New Product? Do This First!

If your business is preparing to launch a new product, there are steps you should take in advance to ensure a positive reaction. While these tips may be especially helpful to young entrepreneurs and small business owners, anyone can employ these suggestions to boost...

6 Tips for Writing Your Best Press Release

6 Tips for Writing Your Best Press Release

The only problem is that it can be hard to know how to grab the reporter’s attention and keep it long enough for them to become invested in your news and to want to hear more about it. Here are some tips that you can use to write a compelling and comprehensive press release.