alcides segui’s Blog
Working in public relations during a natural disaster is a very tricky situation. You can't very well stop working, but, at the same time, you must realize that people have more important concerns on their minds. For this reason, it seems natural to use your public...
As the New York Times reported last month, the response from Boeing to two fatal plane crashes in Indonesia and Ethiopia left a lot to be desired – the desire, that is, for any response at all.
In today’s busy and online world, your business’ social media platforms are one of your most important forms of improving brand awareness and generating leads. Social media allows you connect with your audience and advertise your company. Although most startups have...
Organic media is that which you create and share freely online, which serves to draw visitors to your blog or website. This is differentiated from media used in paid advertisements since this type of media is typically used to push a hard sell.
If your business is preparing to launch a new product, there are steps you should take in advance to ensure a positive reaction. While these tips may be especially helpful to young entrepreneurs and small business owners, anyone can employ these suggestions to boost...
While communications is a broad field that covers many various disciplines, public relations is a much more specific area of focus.
Every business professional understands the importance of marketing in their company, but not everyone understands the importance of public relations.
The only problem is that it can be hard to know how to grab the reporter’s attention and keep it long enough for them to become invested in your news and to want to hear more about it. Here are some tips that you can use to write a compelling and comprehensive press release.
Check Back Soon As Alcide Segui's writes about journalism, PR, and his experience in Communicaitons!