Sending out a press release for your company can be a very beneficial way of getting the word out about an exciting new business development or product. The only problem is that it can be hard to know how to grab the reporter’s attention and keep it long enough for them to become invested in your news and to want to hear more about it.  Here are some tips that you can use to write a compelling and comprehensive press release.

 

Define Your Goal

The first step towards a killer press release is defining your goal for the piece. Do you want to announce a new and innovative product to the market? Has your business held a conference that was a great success? Are you congratulating someone or something else’s accomplishment? Spend some time before you write your press release to determine what you want it to accomplish.

Draw Them In

The title and the first line of your press release have the power to grab the attention of the journalist or to completely divert it. Make sure that your headline is to the point and announces the intent of the entire press release simply and clearly. Spending time crafting an engaging opener to your press release that causes a busy reporter to keep reading.

Include Facts

Don’t beat around the bush in your press release. Get straight to the point and present your reader with cold, hard facts. It is necessary for you to provide facts and figures that relate to your news. These facts should promote the bottom line of why your news deserves to be published.

Keep it Short

It is important to keep your press release concise and to-the-point. Limit your content to one page but make the most of that one page. Don’t worry about using particularly flowery language in your press release. Despite the difficulty, spend time condensing your pertinent information into an easy-to-read format.

Give Them More

Make sure to always include pathways to additional information and facts that the journalist can follow if necessary. This is a great time to link to your company’s website so that the reader will be able to learn more about you. It is also a good idea to include quotes from experts on the topic or product.

Stay Connected

Possibly one of the more important items to include in a press release is making sure that you include your contact info so that a journalist would know where to find you. Also, don’t be afraid to try a few times to land your story.

 

Writing and pitching a press release can be a daunting process. Spending some time understanding these tips and applying them to your writing can help you craft a successful press release that gets the attention you want it to. Happy pitching!